2026-04-27 · Attribution + Visual Attributes

Real Attribution

Multi-touch unified · click-attributed Klaviyo · visual product attributes from images
34,459
Customer touches
Across Shopify + Klaviyo
35
Click-attributed orders
1.2% of 2981 orders
30
View-attributed orders
7d window after receive
28
Visual extracts
Hero products, image-derived attrs
The "100% Klaviyo-attributed" was a lie Earlier number counted any Shopify order that auto-piped to Klaviyo (i.e., all of them). Real flow attribution: 2.2% of orders are email-attributed via click+view. Welcome Email #1 alone drove 18 orders / R54k. Click-to-purchase happens in 0.3–4.8h on average. Klaviyo events limited to last 180 days.

Top campaigns by attributed revenue

Click + view attribution combined
Campaign / SubjectTypeOrdersRevenueAvg hours to purchase
Email #1click18R54,4383.1h
Soft Pearl Launchview3R27,60556.6h
Email #2click7R23,2020.3h
Afrika Burnview7R21,06069.3h
KAAL — April 2026 — Bridal Collectionview4R18,29071.4h
Welcome Series, Email #1view6R17,0392.1h
Abandoned Cart, Email #3view4R14,10113.2h
Abandoned Cart, Email #1click2R9,2450.3h
Vday Reactivation - Email 2view3R8,26519.7h
Vday Reactivation - Email 3click2R6,0464.8h
Vday Reactivation - Email 1click2R5,7960.2h
KAAL — April 2026 — Bridal Collectionclick2R5,7150.3h
Vday Reactivation - Email 2click1R4,7970.6h
Abandoned Cart, Email #1view1R3,6280.2h
Vday Reactivation - Email 1view1R2,79821.9h
Post Purchase Flow Email 1view1R2,52366.4h
Soft Pearl Launchclick1R1,4990.0h

Fastest click-to-purchase conversions

Customers who clicked → purchased within minutes
CustomerCampaignHours to purchaseOrder value
colint@lead.co.zaEmail #20.0hR2,548
ashley.vh@live.co.zaEmail #10.0hR1,599
llewellyn@bluedawncapital.co.zaEmail #10.0hR4,097
rob@chicshab.comEmail #10.0hR4,395
djh1709@gmail.comEmail #10.0hR1,798
reve@reve.co.zaEmail #10.0hR2,818
jelizamore@gmail.comEmail #10.0hR3,996
zane.bijl@gmail.comEmail #20.0hR3,088
cartlidge.ben@gmail.comEmail #20.0hR4,155
rig@lbattorneys.bizEmail #10.0hR3,637

High-touch customers · multi-channel

Touches across Klaviyo + Shopify · top 20 by LTV
CustomerTotal touchesOrdersEmail opensClicksLTV
jkyle.felix@gmail.com12430R37,369
mkgare49@gmail.com12430R36,098
crslegal.collections@gmail.com8132R33,676
juanpierregraham@gmail.com12430R32,685
mark@mirage760.com10330R31,582
philip@crsconstruction.co.za28945R25,991
ian@quatroholdings.co.za7140R25,188
cvanheerden2@oldmutual.com5120R22,611
bendanb@hotmail.com15540R21,965
riaanlprivate@gmail.com9231R21,734
arnold@onlineintelligence.co.za19740R21,210
calliecarlson1@gmail.com8230R20,387
calpad84@gmail.com13440R18,984
darren@specialisedfireproofing.c18543R18,906
nklsmattsson@gmail.com7140R18,667
kstore@randmail.co.za8230R18,484
trudievdmerwe@live.co.za8230R18,410
miketerreblanche@gmail.com14610R18,386
charlycinko@yahoo.co.uk9142R17,589
marlise@augustcollective.co.za11340R17,202

Visual attribute extraction · 28 hero products

Image-derived: palette, finish, mood, silhouette, signature
ProductPaletteMoodSilhouetteSignature
Black Pearlblack,nude-meshsophisticated,classic,sexyunderwire-bralette,thongart-nouveau-fan-embroidery,scalloped
Bodysuit and Glove Lingerie Seburgundy,wine-redclassic,dramatic,sophisticatedplunge-v-bodysuit,opera-glovesmatching-opera-length-gloves
Classic floral lace setblackclassic,romantic,sophisticatedplunge-bralette,suspender-beltheavy-floral-embroidery,scalloped-trim
Cloud Lace Lingerie Sethot-pink,magentaplayful,romantic,sexyunderwire-balconette,thongvibrant-magenta-scalloped-lace
Comfy Pajamascream,whitecosy,sleep-comfort,romanticcami-top,short-bottoms,v-necklace-trim-edges,bow-detail
Fetish Setrededgy,fetish,dramaticcage-harness-bodysuit,strappymulti-strap-cage,gold-ring
Floral Fantasy Lingerie Setpastel-pink,mint-blueplayful,romantic,softunderwire-bralette,thong,suspepastel-floral-embroidery,mint-strap-cont
Flower Laceblackromantic,dramatic,sexyplunge-bralette,low-rise-thongleaf-floral-embroidery,scalloped-edge
French Lingerieblackclassic,romantic,sophisticatedunderwire-bralette,low-rise-stpinstripe-mesh,art-deco-rays,gold-medall
Halter Neck Bandage Suitblackedgy,sexy,sophisticatedhalter-bodysuit,choker-neck,cucutout-cleavage,criss-cross-waist,glossy
KAAL Gift Boxblack,gold-foilluxurious,gifting,premiumproduct-packaging-boxkaal-monogram-gold,black-satin-ribbon
KAAL. Gift Cardswhite,blackminimal,luxuriousgift-cardkaal-monogram
Kinky Strap Setwhite,gold-hardwaresexy,playful,strappytriangle-bralette,strappy-harngold-ring-hardware
Lace Bodysuitchampagne,blackclassic,sophisticated,sexyplunge-v-bodysuit,strappy-waislace-appliqué-center,plunge-v
Lace Thong G-String’smulti-color-packromantic,classic,playfullow-rise-thong,scallopedgold-medallion,multipack-presentation
Nude Leopardnude,leopard-printclassic,playful,sexytriangle-underwire,thongleopard-print-pattern
Petal Lace Lingerie Setblack,nudeclassic,sophisticated,sexyunderwire-balconette,low-rise-scallop-floral-embroidery-on-mesh
Premium Silky Stockingsblack,red-lace-bandclassic,sexy,sophisticatedthigh-high-stocking,wide-lace-red-contrast-lace-band
Red Floral Setred,black-floralclassic,romantic,sexyunderwire-bralette,g-stringred-base-with-black-floral-applique
Red Pearlburgundy,redsophisticated,classic,sexyunderwire-bralette,thongart-nouveau-fan-embroidery,scalloped
Roses are Red Bodysuitblack,red-rosesclassic,edgy,romantic,sexyplunge-v-bodysuit,boned-corsetred-rose-embroidery,boned-grommet-front
Seamless Lace Lingerie Setsage-green,navy-trimclassic,sophisticated,romanticplunge-bralette,v-front-thongsage-with-navy-band-contrast
Silk Lace Lingeriechampagne,blush,nudeclassic,sophisticated,romanticlongline-bralette,thonglongline-cropped-cami,nude-tone-on-tone
Silky Nightyivory,creamsleep-comfort,romantic,classicbias-cut-slip,thin-strapslace-bodice-trim,sweetheart-line
Strapped up lingerie suitblack,leopard-meshedgy,fierce,sexycage-bodysuit,crotchless,strapleopard-print-mesh,cage-strap-frame
The Bardot Corset Setredclassic,edgy,romanticboned-corset-bustier,suspenderboned-structure,sheer-mesh-panels
The Bridal Lingerie Setwhite,ivorybridal,romantic,classicplunge-bralette,suspender-belteyelash-lace-trim,bow-detail,gold-hardwa
The Push-Up Chain Setred,gold-chainclassic,sexy,edgypush-up-balconette,low-rise-thgold-chain-cleavage-pendant

Touch-type breakdown

SourceTypeCount
klaviyoemail_received19,997
klaviyosubscribe6,966
klaviyoklaviyo_purchase_logged2,997
shopifyorder_placed2,981
klaviyoemail_clicked1,518
KAAL · Attribution + Visual · Klaviyo events last 180d · 34,459 unified touches